Once underway we will expand our scope and take advantage of high-margin new equipment sales and leverage our existing labor force to sell and service those products. While the outdoor tourism industry as a whole is flat, the park expects its number of visitors to grow over the next few years.
Also keep in mind this example focused on the rental business, so a description of products was not included. Company and Management Blue Mountain Cycle Rentals will be located at Mountain Drive, a location providing extremely high visibility as well as direct entry and exit from a primary national park access road.
Your Summary can serve as a guide to writing the rest of your plan. Acquiring the right location? The owner of the company, Marty Cycle, has over twenty years experience in the bicycle business, having served as a product manager for ACME Cycles as well as the general manager of Epic Cycling.
Think of it as a written "elevator pitch" with more detail, of course. The Executive Summary is often the make-or-break section of your business plan.
Work hard to set the stage for the rest of the plan. While it can be tough to fit on one or two pages, a good Summary includes: Our projections are based on the following key assumptions: Most great businesses can be described in several sentences, not several pages.
In this case the products and services are obvious, so including a specific section would be redundant. Refine and tighten your concept. So think of it as a snapshot of your business plan. We will overcome that issue by establishing a satellite location in Harrisonburg for enthusiasts who wish to rent bicycles to use in town or on other local trails.
If your concept is too fuzzy, too broad, or too complicated, go back and start again. Your business plan walks the reader through your plan. Our location is also a key disadvantage where non-park rentals are concerned.
Keep in mind this is just a made-up example of how your Summary might read. Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well.
Provide some sizzle in your Executive Summary We will also use online tools to better engage customers, allowing them to reserve and pay online as well as create individual profiles regarding sizes, preferences, and special needs.
Simply flesh out the highlights with more detail. Introduction Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest.
Competitive Advantages The cycling shops located in Harrisonburg, VA, are direct and established competitor. More from this series: Market Opportunitiespeople visited the George Washington National Forest during the last twelve months.
The economic outlook indicates fewer VA, WV, NC, and MD cycling enthusiasts will travel outside the region The park has added a camping and lodging facilities that should attract an increased number of visitors The park has opened up additional areas for trail exploration and construction, ensuring a greater number of single-track options and therefore a greater number of visitors The market potential inherent in those visitors is substantial.
As you develop your Summary you will naturally focus on the issues that contribute most to potential success. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors.
Make the rest of the process easy. Our two primary competitive advantages will be location and lower costs.
What ranks high in terms of importance? Because of his extensive industry contacts, initial equipment inventory will be purchased at significant discounts from OEM suppliers as well by sourcing excess inventory from shops around the country.
Once your Summary is complete, you can use it as an outline for the rest of your plan. Those employees will be attracted through competitive wages as well as discounts products and services.
The following is how an Executive Summary for a bicycle rental store might read. Financial Projections Blue Mountain Cycle Rentals expects to earn a modest profit by year two based on projected sales.
Let your excitement for your idea and your business shine through.MaRS – Business Planning and Financing Management Series Building Block 2 – The Business Plan and Executive Summary How to use this workbook guide 1. Make it a team exercise—but make it quick. Pulling the background information and strategy together to create a coherent.
This quick guide offers tips that will help you create the executive summary for your business plan. Jolly's Java and Bakery bakery business plan executive summary.
Jolly's Java and Bakery is a start-up coffee shop and bakery. Here's a business plan executive summary example that you can use as a model when writing your own business plan.
TLC Wedding Consultants wedding consultant business plan executive summary. TLC Wedding Consultants will offer an all-inclusive, one-stop wedding planning service. The executive summary of the business plan needs to capture the reader's attention and get them reading the rest of the plan. Here's how to write one.Download